The Commercial Design Process

As you may have seen on the blog over the past year, Croft House has contributed to many commercial spaces throughout Los Angeles and the rest of the country. You've probably been into a space with Croft House designs without even realizing it. In fact, if you've been in any of these spaces, then you've eaten at our table, or checked out at our point of sale station, or purchased something off of our shelving!
The business to business aspect of commercial and hospitality work is very important to us. Especially here in the Los Angeles and California, we love to build relationships with other parts of our community. 
We know that no two businesses are looking for the same thing, which is why we offer a variety of different styles, textures, materials and designs to anyone in need. Along with our flexibility in design, we offer a number of ways in which our customers can approach the process with us. Namely the four below!

Original Design - Partial

This is our most basic concept. Our client needs a few pieces from us and wants help designing those pieces to fit their space. We don't necessarily have to provide a complete build out, no job is too small or too large for our team. This simple process was how we went about thing with a restaurant in Miami, FL called Swine as well as our neighbor on La Brea in West Hollywood, Gant Rugger.

At Swine they needed simple two top and four top restaurant tables. They had bases but were interested in a natural looking reclaimed top. They were also looking to have a 21' long communal table created. All of which needed to be shipped to Miami. Luckily for them, tables are our go to. We mailed them a sample of each of our table tops, along with pricing based on style. They chose the materials that best fit their style and budget and we moved on to the communal table. Shipping a 21' table is no easy task, so Croft House came up with a simple solution to allow the table to be shipped in three sections and assembled on site. Our customer used the same table top material process to pick a salvaged wood species for the communal table and we were all set. About a month later the pieces shipped out and Swine opened up!

Gant Rugger's process was even simpler, as you'd expect with a retail space only a block and a half from ours. They had many racks and shelves already built, but needed a centerpiece table and bench set to provide a tiered display area. We brought them into the showroom and showed them different options. Once a material was decided, we custom picked a finish that would protect the apparel they were showcasing from the rough texture of the wood. We turned the table around ahead of time and held it in our shop for a few weeks while they finished out their build. Shortly there after they came to us for cabinet doors to cover the built POS station storage. We went over to the location to measure, only to find that the space was not even which could mean they'd have to opt for an expensive on site build. Instead, Croft put our minds to it and came up with a sliding door option that allowed for the imperfections of the desk. We finished it with the same wood as the display table and had it delivered in about a month.

Original Design - Full

 We're also capable of more than just a few pieces. If you have a rough idea of how you'd like to build out your space, but need help conceptualizing it, Croft House is happy to do so. We helped a few other La Brea neighbors in Bludsos, Modo Yoga, and Clover Juice in just that way.

At Bludsos, they liked the idea of having a combo of tables and benches, but were not sure how many they could fit or what they should look like. Croft went to the location and measured the space with the Bludsos team. We then took that information and built a 3D model for how we thought the space would look best. They loved the concept and we put it into action. We delivered and installed all the pieces just in time for their opening.

At Modo Yoga and Clover Juice, Croft was asked to come up with simple designs that would fit the space. We needed to create point of sale stations, reception desks, shelving, cabinetry, and even some common area furniture. We started this process with all the must haves, and measured on location for each. We pitched an aesthetic that we thought fit the space and designed our 3D rendering around it. The ideas were approved and we went into production. Since then, we've continued to build various pieces for Modo such as a storage based sofa sectional and bathroom storage. 

Client/Designer Design - Partial

We're also happy to create furniture and fixtures that are completely designed by our clients. Whether it be through like images of a piece, or completely custom drawings, we can convert anything into a completed piece. 

We did this recently for Swell Surf Shop's offices as well as Derby Curtis LLP's offices. Both spaces were created by Source Studio and both spaces utilized Croft House touches. Swell needed a portion of a reception desk as well as a conference table fixed with data ports. Source came to us with the design and dimensions for both and we happily brought them to life. The reception desk now has a Croft House face to accompany its modern body, and the rustic conference table we built was placed on a modern, white base commissioned elsewhere.

For Derby Curtis LLP, we were the ones to build the base of the conference table. We were commissioned to use modern, oiled walnut to create three bases for the large table. Two of the bases had a push release door to access the interior electrical that ran from the table. We gathered information about the table top so we could retrofit the bases for seamless attachment. On top of the tables bases(no pun intended) Source brought us a massive reception desk design. The piece was to be a combination of walnut and industrial steel, materials we are very comfortable combining. Behind the desk was to be a massive wall of walnut, which Croft milled and finished as well. 

Derby Curtis LLP loved the pieces so much they came back to us on their own for some of our standard shelving!

Client/Designer Design - Full

Lastly, we're capable of bringing all of your designs to life and building out an entire space. Though recently closed, the restaurant Fifty-Seven in downtown Los Angeles was a perfect example of this. We had previously done some original hospitality work for one of the owners(the Hudson + the Churchill) but  with this space they had hired a team. The team came to us with a huge combination of designs for the restaurant. Tables, Table Tops, Bases, Bars, Benches and then some. We quoted out the whole project for their team and won the bid. We built a prototype of each piece and worked their intricacies to perfection. We finished the project a number of weeks prior to the space being ready, and stored all of the pieces until our client could bring them in.

How to Start

These are just a few examples of our commercial process. We have a few more on the site divided into Restaurant, Retail and Office, and our constantly adding both new and old projects to our archive. If you're interested in becoming part of our community, it's simple to start. Just shoot us an email at, call 323.424.7743, or best of all come by our showroom at 326 N. La Brea Ave.

Whether it's just a few restaurant table tops, or a whole retail space worth of fixtures, down the street from us in La Brea, or all the way in Miami, there's little we can't build within a timeline and budget that works for your space and needs. Hope to hear from you soon!


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